In the summer of 1967, two Swedes and an American living in Stockholm decided to start a fashion label. Rolf Lind, Göte Huss and Jerry O. Sheets united by their love for the natural materials they had brought back from their travels to the Far East. All that they needed now was a good name. The explorer Marco Polo was the inspiration for this. From the outset, this O’ was a sign of individuality, originality, authenticity and the freedom to go one’s own way – truer than ever today, half a century later. And we had the challenge to conceive and implement a holistic jubilee festival that reflects this company history and future.